
Meet the founder
Nick Meurrier
An animal health journey spanning the clinic, the industry, and entrepreneurship.
Nick began his journey in animal health over twenty years ago as a clinic owner and practice manager. He moved to the industry side, working with some of the largest brands in animal health and spending time in the reference lab space.
In 2014, Nick was one of the original founders of Greenline Pet, which provided coupon and rebate services to over 15,000 clinics nationwide. He was also instrumental in developing and commercializing wellness plans for pet owners, escrow and rebate fulfillment, and a home delivery platform.
Greenline was sold to IDEXX in early 2024, and Via Nova was started later that year.
Nick lives in the mountains of Utah, just north of Salt Lake City, with his wife, two kids, two Great Pyrenees, and two cats.






















